Polling Tracker
Who pays for polling in Nebraska politics, which firms do the work, and the public polls released, from NADC and FEC filings. Method · Recent payments also appear in the Daily movement feed.
As of: NADC expenditure file updated Oct 26, 2026 03:09 AM CT; FEC bulk operating expenditures and independent expenditures (incl. 24/48-hour reports) updated Oct 26, 2026 03:04 PM CT; openFEC check skipped (HTTPError); bulk files used. Built Oct 26, 2026 05:24 PM CT. Counted totals include only high- and medium-confidence rows. Keyword-only rows are listed as “keyword match – not confirmed polling” and never counted. Payments to individuals are not named.
Counted polling spend (this view)
$9,107,536
572 payments · high/medium only
Payers
189
committees with counted payments
Polling firms paid
122
vendor names normalized
All rows reviewed
1,796
400 FEC committees checked
Export polling rows · Verified public filings (572 rows ready)
Who pays for polling
$928,868
$452,402
$356,200
$351,083
$329,876
$328,734
$292,029
$258,862
$246,662
$241,849
$227,174
$194,404
$173,650
$163,109
$155,482
$144,084
$139,299
$127,425
$125,500
$121,782
$104,374
$92,580
$91,901
166 smaller payers (each under 1% of this view) — $3,460,209
$88,470
$88,044
$81,708
$80,500
$73,720
$73,410
$73,030
$72,100
$71,300
$69,000
$68,000
$67,550
$61,810
$60,114
$60,000
$60,000
$56,300
$54,500
$54,250
$50,981
$48,615
$48,505
$47,650
$46,030
$45,976
$45,500
$45,290
$42,741
$41,500
$41,000
$40,696
$40,372
$39,740
$38,500
$38,000
$37,793
$37,265
$36,674
$36,100
$35,917
$33,604
$33,500
$33,000
$30,552
$30,500
$30,000
$28,000
$27,895
$27,513
$26,937
$26,657
$26,004
$25,000
$25,000
$24,750
$23,084
$22,220
$21,829
$21,682
$20,916
$20,430
$19,000
$18,939
$18,705
$18,000
$17,654
$17,250
$17,075
$16,403
$16,209
$15,785
$15,000
$14,603
$14,474
$14,300
$14,000
$14,000
$13,963
$13,930
$13,500
$13,336
$13,317
$13,250
$12,825
$12,500
$12,000
$12,000
$11,960
$11,433
$11,000
$11,000
$11,000
$11,000
$11,000
$10,000
$10,000
$9,899
$9,724
$9,613
$9,065
$9,000
$8,561
$8,200
$8,140
$7,966
$7,500
$7,000
$7,000
$7,000
$7,000
$6,600
$6,228
$6,000
$5,722
$5,126
$4,697
$3,781
$3,551
$3,500
$3,316
$3,220
$3,024
$3,000
$2,806
$2,785
$2,530
$2,500
$2,074
$2,000
$1,875
$1,658
$1,475
$1,471
$1,369
$1,314
$1,250
$1,000
$925
$800
$792
$769
$768
$750
$688
$630
$607
$588
$553
$550
$541
$500
$468
$467
$408
$405
$384
$254
$250
$100
$78
$59
$48
$44
$43
$36
$26
Bar color: party where filed (RepublicanDemocraticLibertarian), otherwise payer type (Candidate committeeBallot measure committeeParty committeeSuper PACPAC / otherOther).
| # | Payer | Type | Counted | Payments | Firms paid |
|---|---|---|---|---|---|
| 1 | JIM PILLEN FOR GOVERNOR | Candidate committee | $928,868 | 17 | GRASSROOTS TARGETING; FABRIZIO LEE & ASSOCIATES; PULSE DECISION SCIENCE; PUBLIC OPINION STRATEGIES +1 more |
| 2 | SURVEY NEBRASKA | PAC-Independent | $452,402 | 54 | CHISM STRATEGIES; RED STATE STRATEGIES; AFSCME (INTERNATIONAL); AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES +3 more |
| 3 | WE ARE NEBRASKA | PAC-Independent | $356,200 | 10 | TORCHLIGHT STRATEGIES; WPA INTELLIGENCE |
| 4 | PROTECT OUR RIGHTS | Ballot measure committee | $351,083 | 7 | GLOBAL STRATEGY GROUP; BREAKTHROUGH CAMPAIGNS |
| 5 | LYNNE WALZ FOR NEBRASKA | Candidate committee | $329,876 | 12 | LAKE RESEARCH PARTNERS; GLOBAL STRATEGY GROUP; DGA ACTION; PUBLIC POLICY POLLING |
| 6 | VARGAS FOR CONGRESS Democratic | Candidate committee | $328,734 | 11 | GLOBAL STRATEGY GROUP; GBAO |
| 7 | DEB FISCHER FOR US SENATE Republican | Candidate committee | $292,029 | 13 | TORCHLIGHT STRATEGIES; EZ POLITIX; MEETING STREET RESEARCH; GRASSROOTS TARGETING +2 more |
| 8 | TAX RELIEF NEBRASKA | Ballot measure committee | $258,862 | 10 | GUIDANT POLLING & STRATEGY |
| 9 | PETE RICKETTS FOR SENATE Republican | Candidate committee | $246,662 | 7 | DATAOPTIX; WPA INTELLIGENCE; BONFIRE DATA |
| 10 | DON BACON FOR CONGRESS Republican | Candidate committee | $241,849 | 23 | MEETING STREET RESEARCH; VICTORY PHONES; MEETING STREET RESEACH; US POST OFFICE |
| 11 | JEAN STOTHERT FOR OMAHA | Candidate committee | $227,174 | 11 | WPA INTELLIGENCE; TARRANCE GROUP; MERIDIAN CENTRAL; GRASSROOTS TARGETING |
| 12 | SUPPORT OUR SCHOOLS - NEBRASKA | Ballot measure committee | $194,404 | 7 | LAKE RESEARCH PARTNERS; NATIONAL EDUCATION ASSOCIATION |
| 13 | KEEP THE MONEY IN NEBRASKA | Ballot measure committee | $173,650 | 5 | GBAO; NORTHSTAR CAMPAIGN SYSTEMS |
| 14 | OSBORN FOR SENATE | Candidate committee | $163,109 | 5 | IMPACT RESEARCH; CHATS AT SCALE; SURVEYUSA; CHANGE RESEARCH |
| 15 | NRCC Republican | Party committee | $155,482 | 9 | TARRANCE GROUP; AMERICAN VIEWPOINT |
| 16 | OSBORN FOR SENATE 2024 | Candidate committee | $144,084 | 8 | CHANGE RESEARCH; ALG POLLING; SURVEYUSA; YOUGOV +1 more |
| 17 | MIKE FLOOD FOR CONGRESS Republican | Candidate committee | $139,299 | 11 | PULSE DECISION SCIENCE; REMINGTON RESEARCH GROUP; WPA INTELLIGENCE; SPATIAL ANALYTICS |
| 18 | KEEP KIDS FIRST | Ballot measure committee | $127,425 | 4 | 3D STRATEGIC RESEARCH; CYGNAL; AMERICAN FEDERATION FOR CHILDREN |
| 19 | KEEP THE GOOD LIFE, INC. | Ballot measure committee | $125,500 | 2 | WPA INTELLIGENCE |
| 20 | PHYSICIANS MUTUAL INSURANCE COMPANY PAC | PAC / other committee | $121,782 | 4 | GREENBERG QUINLAN ROSNER; GLOBAL STRATEGY GROUP |
| 21 | WE HAVE THE PEOPLE PAC Democratic | Hybrid PAC | $104,374 | 10 | GREENBERG QUINLAN ROSNER |
| 22 | RAISE THE WAGE NEBRASKA | Ballot measure committee | $92,580 | 3 | BENENSON STRATEGY GROUP; BREAKTHROUGH CAMPAIGNS |
| 23 | ADRIAN SMITH FOR CONGRESS Republican | Candidate committee | $91,901 | 6 | MEETING STREET RESEARCH; ENGAGE DATA; RUSHMORE COMPANY |
| 24 | TOGETHER NEBRASKA | PAC-Independent | $88,470 | 4 | WPA INTELLIGENCE |
| 25 | FRIENDS OF MIKE HILGERS | Candidate committee | $88,044 | 5 | PULSE DECISION SCIENCE; WPA; WPA INTELLIGENCE |
| 26 | RETAIN A JUST NEBRASKA | Ballot measure committee | $81,708 | 2 | TARRANCE GROUP; LAKE RESEARCH PARTNERS |
| 27 | BRAD ASHFORD FOR CONGRESS Democratic | Candidate committee | $80,500 | 5 | GLOBAL STRATEGY GROUP |
| 28 | BEN SASSE FOR U.S. SENATE, INC. Republican | Candidate committee | $73,720 | 3 | APOLLO MANAGEMENT HOLDINGS; TARRANCE GROUP |
| 29 | CITIZENS FOR BEUTLER | Candidate committee | $73,410 | 5 | LAKE RESEARCH PARTNERS |
| 30 | NEBRASKANS FOR RESPONSIBLE LENDING | Ballot measure committee | $73,030 | 2 | BENENSON STRATEGY GROUP |
| 31 | CHASE MARKETING LLC | Nebraska Business Supplemental Filer | $72,100 | 5 | DATA TARGETING; NEILAN STRATEGY GROUP |
| 32 | LINCOLN FOR FAIR HOUSING | Ballot measure committee | $71,300 | 2 | GBAO |
| 33 | ADOPT | Ballot measure committee | $69,000 | 1 | 1ST TUESDAYS |
| 34 | SUZANNE GEIST FOR MAYOR | Candidate committee | $68,000 | 3 | PUBLIC OPINION STRATEGIES; GRASSROOTS ANALYTICS |
| 35 | JOHN CAVANAUGH FOR CONGRESS Democratic | Candidate committee | $67,550 | 3 | GBAO |
| 36 | MELLO FOR MAYOR | Candidate committee | $61,810 | 2 | GLOBAL STRATEGY GROUP |
| 37 | NEBRASKA FEDERATION FOR CHILDREN | PAC-Independent | $60,114 | 5 | JMC ENTERPRISES; 1892 POLLING |
| 38 | NEBRASKA RIGHT TO LIFE PAC | PAC-Separate Segregated Political Fund | $60,000 | 1 | WPA INTELLIGENCE |
| 39 | MILLARD CITIZENS FOR CONTINUED EXCELLENCE | Ballot measure committee | $60,000 | 2 | MILLARD PUBLIC SCHOOLS FOUNDATION; WPA INTELLIGENCE |
| 40 | RAILROADERS FOR PUBLIC SAFETY | Super PAC | $56,300 | 3 | CHANGE RESEARCH; RETIRE CAREER POLITICIANS; GREAT LAKE STRATEGY |
| 41 | NEBRASKANS FOR FREE AND FAIR ELECTIONS | Ballot measure committee | $54,500 | 1 | ACLU NEBRASKA FOUNDATION |
| 42 | NEBRASKA VALUES PAC | PAC-Independent | $54,250 | 5 | WPA INTELLIGENCE |
| 43 | CITIZENS FOR VOTER ID | Ballot measure committee | $50,981 | 5 | WPA INTELLIGENCE |
| 44 | POSITIVE NEBRASKA | PAC-Independent | $48,615 | 2 | WPA INTELLIGENCE |
| 45 | CAMPAIGN FOR A HEALTHY NEBRASKA | PAC-Independent | $48,505 | 2 | LAKE RESEARCH PARTNERS |
| 46 | INSURE THE GOOD LIFE | Ballot measure committee | $47,650 | 1 | BENENSON STRATEGY GROUP |
| 47 | DENISE POWELL FOR CONGRESS Democratic | Candidate committee | $46,030 | 2 | IMPACT RESEARCH |
| 48 | JEANNE REIGLE FOR LEGISLATURE | Candidate committee | $45,976 | 4 | NELSON RESEARCH |
| 49 | KISHLA ASKINS FOR CONGRESS Democratic | Candidate committee | $45,500 | 1 | GLOBAL STRATEGY GROUP |
| 50 | BRASHER FOR NE AG | Candidate committee | $45,290 | 3 | LAKE RESEARCH PARTNERS; GROUNDSWELL |
National committees with polling payments not attributable to Nebraska (not counted)
These national committees spent on polling nationwide, but the filing does not name Nebraska or a Nebraska candidate, so none of it is counted here: REPUBLICAN NATIONAL COMMITTEE ($67,128,814); DCCC ($50,631,407); DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE ($42,909,376); NRCC ($37,165,787); DSCC ($30,764,076); NRSC ($29,116,259); FIGHT FOR THE PEOPLE PAC ($20,607,724); SLF PAC ($19,294,173); MAKE AMERICA GREAT AGAIN PAC ($15,386,207); CLF ($14,393,256); SMP ($10,857,313); INDEPENDENCE USA PAC ($10,470,712); MAKE AMERICA GREAT AGAIN INC. ($8,528,405); NEVER BACK DOWN INC. ($8,154,757); AMERICA PAC ($7,452,781).
⚑ name-only match: the payee is a known polling firm, but the filed purpose does not say polling. Counted as medium confidence. See methodology.